LT Content Marketing

These are product images from The Department of Magical Gifts, Cambridge, who sell merchandise from fantasy franchises such as The Lord Of The Rings, Game of Thrones, etc. I spent just over a year with The Department and one of the most satisfying aspects was the selection of vibrant and detailed products. Many of their products are tiny, so I often used a lens extender for a super close-up, macro feel.

We discovered early on that expressive faces in social posts was a straightforward way to improve engagement. The challenge was finding ways to tell a stories about products over 2 or 3 images. We started using members of staff to add humour, which really resonated with our audience.

The Department also had a variety of unique, independent brands – 2 of which you can see below.

Here’s some more product photography for Round Fox – who creates jewellery with polymer clay, resin and metalwork. As with The Department Of Magical Gifts, I often employ macro photography techniques to really show off the level of detail in these pieces. We also have fun with the set design, creating natural environments with fake and real plants.